School of Strategic Communication
This school is designed to raise up Spirit-led activists whose words, like Peter’s, cut to the heart and provoke the question, “What shall we do then?" (Acts 2:37). Students will discover what their audience truly believes, and will develop the skills to reach them with relevant, transformational communication. Whether you want to promote a new business or turn the tide on AIDS infections, this school will equip you with the skills to be effective.
The school consists of eight lecture weeks with morning sessions taught by visiting experts in marketing, research, and creative communication. Workshops every afternoon provide immediate, practical application throughout the school. In the final four weeks, the students will work in groups to create comprehensive communication campaigns that will influence their selected audience’s views on a social justice issue.
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